Targeted outreach at Blue Shield of California
Blue Shield of California used Cogitativo to support targeted COVID-19 vaccination outreach, drawing on clinical risk, member information, and community context (Blue Shield account). The plan used available member data and employer codes to identify members who might be eligible under California’s vaccine tiering system and alert them through email and member-portal notifications (Blue Shield account).
Customer account published May 19, 2021
Summary prepared · Cogitativo
How can a plan target outreach to vulnerable members?
The Blue Shield account describes using claims history, demographic and engagement data, employer codes, and community-level information to inform vaccination outreach.
Cogitativo identifies this work as a deployment of the initial Visión release.
What the customer observed
Jamie Chan reported that “the open rates for high-risk members were the highest engagement among all member communications in the past year” (Blue Shield account). The account also describes using member engagement information to assess communication plans (Blue Shield account).
What this evidence supports
This customer account documents targeted outreach and reported engagement (Blue Shield account). It does not establish additional vaccinations, improved health, or savings caused by the analytics (Blue Shield account).
Read the original account
Read Blue Shield’s account for its description of the outreach effort. Explore Visión for its current clinical-foresight scope.
Blue Shield of California’s vaccination-outreach account